Word on the street. 

• Sports Business Daily
  Suns Using Social Networking Web Sites To Help Expand Brand
• Toronto Globe and Mail
  All Talk All The Time
• New York Times
  The Real O’Neal Puts His Cyber Foot Down
• Newsweek
  Twitter, Unmasked
• azcentral.com
  Suns Riding the Digital Wave
• Fohla Online
  Twitter vira febre entre astros do esporte nos EUA
• PR Week
  Sports Franchises Win Fans With Social Media
• Bright Side of the Sun
  How I Became a True Suns Fan
• Sports Business Daily
  Suns Incorporate Sponsors In New Interactive Web Site
• Convince & Convert
  A Social Media Slam Dunk
• azcentral.com
  Getting Inside Shaq's Head
• Fanster
  Twitter Tag with the Big Tweeter
• Public Relations Society of America (PRSA)
  PR Tactics and The Strategist Online
• Mashable
  How a Tweet Lead to a Phone Call From Shaq
• WJFK Radio Interview (audio)
  Big O and Dukes discuss genesis of @The_Real_Shaq
• SheConomy
  A Guide to Women's Marketing Discussing Twitter Trend
• Gizmodo
  Shaq at a Diner and Some Tech Talk
• We Follow
  A User Powered Twitter Directory