Digital Royalty Defined

Digital Royalty helps brands create their Digital Universe and become online Royalty. For example, Shaquille O'Neal's "Random Acts of Shaqness", like Twitter Tag and ShaqDay are concepts originated by Amy Martin.

And, this is how digital brands become online Royalty . . .

1. Creating a digital roadmap which guides brands to establish an integrated network of traditional digital and social media touch points – all working together in digital symphony.

2. Exposing and evolving brand personalities . . . digitally. Educating brands on the balancing act of being social with human qualities while wearing the ever-necessary brand management hat.

3. Converging traditional and digital media to leverage the brand’s Return on Influence (ROI) and maintain one comprehensive marketing strategy.

Experience.

Years of previous sports experience working with the following professional sports leagues & more recently, athlete(s):

NBA – Phoenix Suns
NBA - All-Star 2009
MLB – Arizona Diamondbacks
NFL – Arizona Cardinals
NFL - Super Bowl XLII Host Committee
Athletes – Shaquille O'Neal (current Digital Royalty client)

Digital Royalty’s expertise expands beyond the sports vertical. With more than 27 combined years of advertising agency experience, the focus has been helping national and international clients grow their brands. Disciplines within both traditional & digital mediums include:

Strategy Development
Research & Planning
Account Management
Creative Development
Production (digital, broadcast & print)
Broadcast Producing
Media Planning

Contact:

Amy Martin

Amy@TheDigitalRoyalty.com